Corporate Communication: 4 Trends To Connect With Young Audiences

Make your startup increase its digital community and its sales with personalized corporate messages aimed at young consumers …

In the art of communication there is no room for chance or improvisation. All promotional messages must be based on an appropriate language and an action plan.

The same thing happens with companies; corporate communication must be planned, coherent and efficient. Today it must be segmented to young consumers: millennials.

If you are an entrepreneur in digital and corporate communication and looking to attract young consumers,  pay attention to this article.

It is a well-defined niche, you know where you are going, what you like and what you don’t. Therefore, companies, brands and businesses must understand their nature and develop communication strategies that seduce them.

In the world there are almost 2 billion millennials . They are children of technology born in times of crisis. Although their essence is technological, they value experiences and emotions above any material possession. They are a generation born between 1981 and 1996 and have well-established consumption habits .

Trends in corporate communication strategies

Experience rather than acquisition

Millennials cannot disengage from technology. His life is spent in Internet consumption, in the dynamics of social networks and in reading information through mobile devices.

As an entrepreneur, you must tailor your brand messages based on their experiences and preferences.

Creativity in communication

As a company, dare to break the schemes. Create atypical communication strategies that are in sync with the principles of your brand and the consumption patterns of your audience.

Visuals should be the order of the day: rely on resources such as videos, images or infographics. They are a good alternative for Instagram or Snapchat.

Mobility to connect

To connect with the young public it is important to have mobility as a reference. Day after day they use their smartphone or tablet to stay informed.

How can your business take advantage of this? Adapt your website to mobile devices, create your own applications and create personalized messages .

The appropriate environment

Personalized, real-time communication attracts millennials. You just have to see the statistics of the direct streaming videos.

Evaluate the context of each user : speeches, messages and promotions must take into account the profession, location, economic situation and tastes of millennials to generate good results.

Spend time getting to know your audience

personality trait of millennials is that they appreciate the sincerity in the messages of brands and companies . They prefer real opinions, messages that are aligned with their ideologies.

If you are about to start a business or are already on the playing field, research your audience to produce a timely corporate communication.

Plastic, A Problem That Companies Can Help Solve

Today, more than 80 countries have already joined the initiative to ban the use of plastic bags. Companies are the main consumers of these highly polluting products….

At first glance, plastic bags may seem like a simple, harmless item in everyday life. But the truth is that, since their appearance in the 1960s, they have become the main environmental problem. Today, it is an issue that fully affects the business sector.

The use of plastic bags is being limited, there is even an attempt to ban them permanently. In recent years, countries have multiplied their efforts to achieve such measures. Today, more than 80 countries have already joined this initiative.

Despite this movement, it has not been possible to determine if this proposal truly has a positive impact on the control of pollution of marine waters. This is because each country has its own laws, which makes the definition of “bag” and its guidelines vary.

What is the objective of regulating the use of plastic bags?

The European Union, for example, has a goal, for 2019, that only 90 bags per person per year are spent , which represents a total of 46,000 million bags in the continent’s population. This means that it would have been reduced a little less than half when compared to 2016.

However, such limitations on the use of plastic bags have an impact on companies, stores and other businesses. A little before the summer time, the establishments charged for the plastic bags up to 30 cents. But the main objective is that, by 2020, its use is permanently banned in Europe .

Another point to highlight is that the distribution of plastic bags has been considerably reduced in Spain. But there is a considerable group of consumers who continue to view this measure with suspicion, as they reject that supermarkets charge for each plastic bag, a measure that has also been implemented in clothing stores, bookstores, pharmacies or in butchers, that all the Life have supplied the bags for free.

Companies must raise awareness

On the other side of the coin are the merchants and entrepreneurs who, in many cases, are not clear about how this measure should be applied, whether it is mandatory to charge each bag and what will be the reaction it will generate among their customers.

The important thing is that the owners of the establishments are concerned about making their customers aware of this situation and that they understand that it is not a decision over which they have authority, but that it is a global initiative in favor of caring for the environment and against of the great scourge that plastic is assuming globally.